How Does Google Adwords Keyword Tool Work?

Google Adwords Keyword Planner is a Free online keyword research tool that gives you average search volume of relevant keywords filtered by demographic and interested audience search.

What all the searches go on throughout the world, Google keeps it on its server. Later On, it helps you to get an idea of shortlisting keywords for your business niche. High level filtered data allow you to further shortlist it by locations, device, operating system, screen size, interest, date range, and more.

The average keywords shown in keyword list are more than 600 relevant to your search.
After choosing the best keywords for your biz, You can use it to optimize your website and can also use this KW in Google Adwords Campaigns.

These Keyword list helps you to use for content creation, search engine optimization (ON PAGE & OFF PAGE), Social Media Optimization, Youtube Video Optimization, Pay-Per-Click advertising or other marketing activities.

Google Adwords Keyword Tool

Why Is Google Adwords Keyword Planner is One of The Best Free Keyword?

Research Tools?
Because Google gives you real data direct fetching from their database which is organically searched by visitors through multiple ways.

Tips: Open the Google Trends and search your selected keywords one by one to see the popularity of those keywords within 5 years. And only opt those keywords which search graph is going higher or consistent since a long time. But it is for SEO purpose only.

Did you noticed, you can use Google Adwords Keyword Planner only with your AdWords account?
There is a reason for that. Google Adwords Keyword Planner is a tool basically created for using Adwords.

Google Adwords Keyword Tool for Advertising
You don’t worry about the keyword limitations when you run any Adwords Campaign. You will wonder to know that you can use 5 Millions of Keywords within a Google Adwords Account.

For better optimization of your Ads, see the keyword ideas section under Google Keywords Planner. It gives you adgroup wise keywords to make your campaign minimizing the efforts.

This optimized keyword list helps you to achieve Low Cost Per Click, Higher Click Through Rate and maximum Return on Investment.

Tips: A properly selected keywords helps to run “Affordable Google Adwords Campaign Management Services

To use Google Adwords Keyword Tool right away, first sign in to your AdWords account. If you don’t have an AdWords account, you can register with your Gmail ID & Password.


  • Keywords Research: To see the list of keywords searched on Google under your business niche, simply put your website URL and add few relevant words. Rest leave on Google. After submitting the query, it will show you a huge list of keywords.
  • Get Traffic Forecasts & Historical Statistics: The keyword searched page also shows you the number of averages searched in a month for each keyword. This info helps you to take decision for selecting the KW on the basis of popularity. Along With this data, you can also see the average competition and clicks bid for the same. Again, its help you set bid rate by keeping your ads budget in mind.
  • Ads Relevancy: It’s an important info provided by Google, which will further help you to create your ads relevant to Adwords Campaign.
    Though, it depends on you that how innovative you are going to utilize these KW data to maximize your ROI.

Tip: To make better performing Ads, create separate AdGroups for categorized keywords and make multiple Ads under each Adgroup.

Refine your Search by adding some negative keywords using a phrase, website or category:

Google Adwords Keyword Tool

To get more keyword ideas, add some negative search terms, which may consume your budget in vain. And then use the given filtered keywords to make your campaign more optimized.

Trust me, it will save your budget from unnecessary clicks.

Get new Keyword List using Multiply feature
What all the possible keywords you could think, you have searched for the details. But what about the rest possible keywords which didn’t come into your mind. Well, again Google won’t let you down here. They have already given you the solution for getting more keyword ideas. Use multiply option at the time of keyword search. In two columns, you can put single-single words or phrases might be searching to find your services. Now submit and sit back to see Google’s automatic tools magic.

For Example, suppose you are planning to advertise SEO Services. You want to target some locations to optimize your service page. Now in the first column, put your service keyword and in the second one put the locations you want to target for.

Keyword list 1Keyword list 2
On page SEODelhi
Off-Page SEOBangalore
SEO ServicesUS


The Google Adwords Keyword Planner tools automatically create a number of new keywords phrase by cross multiplying these KWs provided by you. Now shortlist the best relevant KWs suits to your business.

Steps to use Google Adwords Keyword ToolImage result for GOOGLE KEYWORDS PLANNER Benefits

1. Click Search for new keyword and ad group ideas
2. Enter one or more of the following options in the boxes :

  • Words or phrases that are relevant to your advertisement.
  • The webpage URL or home page URL.
  • Category of your service or products

3. Click Get ideas.
4. Review your keywords from the Ad group ideas tab (which you’ll see by default) or the Keyword ideas tab.

Tips: To further filter or manipulate the keyword list given by Google, or to put it in ascending or descending orders to minimize your extra effort and time, download it’ CSV file and open it in MS Excel on your system. Select the first row and apply the filter from Data tab. Now reorder it within a snap of a finger as per your requirements.

Hope you learned few new things from this blog. Your comment will inspire me to share more knowledge with you by using my experience and skill.

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One Reply to “Free Google Adwords Keyword Tool & It’s Proper Use”

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